Apparel Shoot - Part 1 - The Grays

It's about time I get to showing off the recent work (and finishing edits) of the clothing shoot for Mighty Clothing.

There were five locations that we shot at during the full-day shoot:

1. Some clean background shooitng, including white seamlesses and a red wall in a seperate room

2. A School Environment with a dork and nerd theme

3. A study room

4. The Beach...well...a beach with snow instead of sand, and negative double digit temperatures rather than positive ones

5. A neat mirrored mural

I will be posting the pictures from each location in succession. Enjoy.

One of the most important concepts for photographers to understand is that the learning process is never really complete. Each day our work needs to be improved through our continual commitment to self-improvement. Processing is becoming the bread and butter of the photography industry. A well composed and lit photograph is no longer adequate to stay up-to-date with the industry. Adding different looks and processing techniques builds a repretoire of possibilities, allowing you to fit and exceed clients' expectations. There may even be techniques and processes that you familiarize yourself with that the client would have never thought of. It's this dedication that truly brings out the spirit and dedication of a photographer to provide the best possible service to their clients. And that's what it's all about; isn't it?

This is a unique detail extraction/high and low key processing. I posted the before and after of my normal editing, followed by the new process.

More to come soon!

Update: The more and more I see these pictures, the more I love the contrasty and playful look of them. It really excentuates what the art director was looking for in the clothing line.